Blackbaud Diversity in Giving Report

You can now download a free copy of the Blackbaud Diversity in Giving Report

As the United States continues to grow and become more diverse, it’s more important than ever to consider whether the nonprofit playbook is due for an overhaul. Do current fundraising efforts have the cultural competency to reach all Americans who might support nonprofits?

Based on a survey of more than 1,000 U.S. donors, Blackbaud's first-ever Diversity in Giving study provides an in-depth analysis of the priorities, values, and attitudes of African-American, Asian, and Hispanic donors. By understanding each group’s giving attitudes and preferences, this study serves as a strong foundation to guide your organization toward a more inclusive—and effective—fundraising approach.
Download : Diversity in Giving - Blackbaud Institute