Why DAFs Should Be Your 2025 Strategic Fundraising Priority

​Nina Gehan, Co-Founder @ MeaningFULL Development & Communications

I landed my first job in development in a leadership position almost 15 years ago with zero experience in the field. To this day, I still believe I was given that opportunity because the landscape was so challenging that people were willing to take a chance with someone like me, who had no nonprofit development training, but the skills and passion needed for this type of profession.

Because let's face it - at that time nonprofits were desperate and short on funds -- total charitable giving plunged 7.0% in 2008, followed by another 6.2% drop in 2009 - the largest dip experienced in the last 24 years.

​It was a mighty mountain to climb, but those years taught me invaluable lessons about resilient fundraising strategies - lessons that are surprisingly relevant today, but with a crucial twist.

That twist is the unprecedented rise of Donor-Advised Funds (DAFs).

​READ the full article here.